This is one of the most frequently asked questions, but one of the trickiest to answer.
Some production companies give a per minute price, but I have no idea how they can ever do this – as that one minute could be a simple unedited interview, or it could be a Nike TV commercial. The costs of video production are more about the costs and time required rather than directly about the end result. Time is often expresssed in terms of days – but even here it is hard to compare, as more experienced video producers can create far superior end results in a shorter time.
Videos can be made up of a large number of elements, including:
- Production Management (client liaison, logistics etc)
- Script writing
- Casting etc
- Filming – from one man crew (director/cameraman) – to many more including producer, director, camera, sound recordists etc
- Actors / Presenters / Voiceover artist
- Studio hire
- Travel etc
- Graphics (2D or 3D)
- DVD Authoring
- Web video conversion
Full fixed price quotes will always be provided, but a guide price can usually be given after even a brief conversation. However, one thing is sure – as a freelancer, my overheads are much lower than any production company, and so your budget will end up in the final product.